MARKET Streetwear and Graphic Apparel

From Chinatown Market to MARKET

MARKET is a Los Angeles streetwear label founded by designer Mike Cherman in 2016. The company originally operated as Chinatown Market before adopting the shorter MARKET name in 2021. From its early collections, the brand built recognition through graphic-led clothing, playful visual references and products designed to feel immediate rather than overly formal. Its identity reflects the fast-moving, community-driven character of modern streetwear.

Signature MARKET Style

Bold artwork is central to the MARKET look. Graphic T-shirts often feature colorful illustrations, familiar motifs, irreverent messages or reworked cultural references. Hoodies extend that approach with comfortable fits and prominent front, back or sleeve graphics. Hats offer an easy entry point for shoppers who want the label’s visual energy in a more compact accessory.

The brand frequently favors relaxed and oversized proportions, making its pieces easy to combine with denim, cargo trousers, shorts and sneakers. Elements of skatewear, sportswear and 1990s-inspired fashion also appear across its collections. The result is casual streetwear that can make a statement without requiring a complicated outfit.

Why Shoppers Choose MARKET

Shoppers are often drawn to MARKET for its recognizable graphics and lighthearted attitude. Its apparel suits people who enjoy expressive clothing, sneaker-focused outfits and casual layering. T-shirts provide versatile everyday options, while fleece hoodies work well as heavier seasonal layers. Caps and other hats can complete an outfit or introduce the brand’s aesthetic at a lower-key level.

Collaborative Energy and Urban Influence

Collaboration has helped shape MARKET’s place in urban fashion. The label regularly works across streetwear, sports and popular culture, using shared graphics and unexpected product concepts to keep collections varied. This collaborative outlook connects the brand with audiences beyond traditional fashion circles while preserving its graphic-heavy identity.

MARKET Today

MARKET remains relevant through frequent releases, wearable staples and designs intended to catch attention online and on the street. Graphic tees continue to anchor the range, supported by hoodies, hats and accessories. For shoppers exploring contemporary urban clothing, MARKET offers an upbeat alternative to minimal streetwear, balancing familiar casual silhouettes with bold artwork and collectible appeal.