My Urban Clothing Editorial Guidelines

Our Editorial Approach

My Urban Clothing is an independent urban fashion and streetwear discovery platform created to help people discover brands, explore styles, understand fashion trends, and find clothing that reflects their individual style.

Our editorial approach combines firsthand experience, brand research, publicly available information, cultural awareness, and digital research. We aim to provide useful, relevant information while clearly distinguishing editorial content from retailer and affiliate-provided product information.

My Urban Clothing was created and is maintained by Adrian Zalewski, Founder and Editor. Adrian has worked professionally in web development since 2008 and brings extensive experience in e-commerce, digital publishing, SEO, content management, website development, data integration, and digital marketing to the platform.

Adrian's interest in urban fashion and streetwear developed through years of personal involvement with clothing, skate culture, retail, photography, and independent brands. A friendship with Christopher Santos, founder of iCandy Clothing, helped inspire the original vision for My Urban Clothing.

Adrian has been developing the My Urban Clothing concept and platform since 2013, refining it through multiple iterations before publicly launching the current platform.

What We Cover

My Urban Clothing focuses on the broader urban fashion genre, with streetwear as an important editorial focus.

Our coverage may include:

• Urban fashion and streetwear
• Clothing brands and brand histories
• Men's and women's fashion
• Fashion trends and emerging styles
• Streetwear culture
• Sneakers and accessories
• Style and clothing guides
• Brand discovery
• Product discovery
• Fashion-related cultural developments
• Influences from musicians, artists, athletes, and other cultural figures

Our goal is not simply to promote products. We want to make urban fashion easier to explore and understand while helping readers discover brands and styles they may not have encountered before.

How We Research Brands

When researching a brand, we consider information from multiple sources rather than relying on a single source.

Research may include the brand's official website, product information, company-published material, social media presence, publicly available reference sources, current events, industry information, and other relevant sources.

We may also examine a brand's presence across social platforms and consider signals such as audience activity and search interest when evaluating its current cultural relevance.

Brand information can change over time. Founding dates, ownership, product offerings, collaborations, social profiles, availability, and other information may therefore be reviewed and updated as appropriate.

How We Choose Editorial Topics

Our editorial topics are selected based on what we believe is useful and relevant to people interested in urban fashion and streetwear.

We may consider:

• Current fashion and streetwear trends
• Search interest and emerging topics
• Google Trends and other publicly available trend information
• New and established brands
• Cultural events and developments
• Influential musicians, artists, athletes, and creators
• Questions and interests relevant to fashion shoppers
• Opportunities to provide useful educational or discovery-oriented information

We try to distinguish editorial relevance from personal preference. A brand, style, or trend does not need to be one of Adrian's personal favorites to be considered worthy of coverage.

Firsthand Experience

Adrian has firsthand experience purchasing and wearing urban clothing and streetwear and has developed a personal interest in clothing quality, materials, style, and self-expression.

When Adrian personally owns or has experience with a product, that experience may inform an article or other editorial content.

However, not every product appearing on My Urban Clothing has been personally purchased, worn, tested, or reviewed by Adrian.

Our product catalog can contain products supplied through affiliate networks, retailers, and other commercial data sources. Product listings should therefore not be interpreted as personal product endorsements or firsthand reviews unless the content specifically states otherwise.

When we publish an opinion or firsthand observation, we aim to make the basis of that perspective clear.

Product and Catalog Information

My Urban Clothing maintains a product discovery catalog designed to help visitors find clothing and products from participating retailers and brands.

Catalog information may include product names, descriptions, images, prices, availability, categories, brands, and other retailer-provided information.

Because product information can change, prices, inventory, product availability, sizing information, images, descriptions, and other details may become outdated or change after publication or import.

Where appropriate, visitors should verify current product details with the retailer before making a purchase.

Affiliate Relationships

My Urban Clothing participates in affiliate marketing programs.

Some links on the website may be affiliate links. If a visitor clicks an affiliate link and completes a qualifying purchase or action, My Urban Clothing may receive a commission at no additional cost to the visitor.

Affiliate relationships help support the operation and continued development of the website.

Affiliate availability does not by itself determine whether a brand or topic is editorially relevant. Our goal is to provide useful discovery and information rather than disguise commercial relationships as independent recommendations.

For more information, see our Affiliate Disclosure.

Editorial Independence and Transparency

We believe readers should be able to understand why content exists and how a website may benefit financially from its content.

My Urban Clothing therefore aims to distinguish editorial information, firsthand experience, and retailer-provided product information wherever practical.

We do not describe products as personally tested when they have not been personally tested. We do not present retailer-supplied information as firsthand experience. We also avoid presenting personal preferences as objective facts.

Our editorial content is intended to help readers discover and understand urban fashion rather than simply encourage a purchase.

Content Accuracy

We make reasonable efforts to provide accurate and useful information.

Fashion brands, products, trends, social profiles, retailers, and other information can change quickly. Information that was accurate when published may therefore require an update later.

When meaningful inaccuracies or outdated information are identified, we may update the relevant content.

Readers who notice an error or outdated information are encouraged to contact My Urban Clothing and provide the relevant page and supporting information so that the issue can be reviewed.

Content Updates and Corrections

Content may be updated when information changes, additional relevant information becomes available, or an error is identified.

Updates may include correcting factual information, updating brand details, revising outdated descriptions, adding relevant information, or removing information that is no longer accurate.

An update does not necessarily mean that an article was previously incorrect. In many cases, an update simply reflects changes in the fashion industry, brand activity, product availability, or other circumstances.

Authors and Editorial Responsibility

My Urban Clothing's primary editorial content is created and maintained by Adrian Zalewski, Founder and Editor.

Adrian's professional background includes more than 15 years of web development and extensive experience with e-commerce platforms, content management systems, SEO, digital marketing, data integration, and digital publishing.

His personal experience includes urban fashion, streetwear, skate culture, clothing retail, photography, and following independent and established urban clothing brands.

This combination of technical, digital-media, and personal fashion experience informs the development and editorial direction of My Urban Clothing.

Use of Technology and AI-Assisted Tools

My Urban Clothing may use technology and AI-assisted tools to support research, organization, editing, brainstorming, content development, and other aspects of the publishing workflow.

The use of such tools does not replace editorial responsibility. Published content remains subject to human review and is intended to be evaluated for accuracy, relevance, usefulness, and consistency with the site's editorial standards.

We do not consider AI-generated information authoritative simply because it was generated by an AI system. Important claims and factual information should be evaluated against appropriate sources.

Our Editorial Mission

My Urban Clothing was created from a genuine interest in urban fashion and the belief that discovering clothing should be easier and more enjoyable.

Our editorial mission is to:

• Help people discover new and established clothing brands
• Make urban fashion easier to navigate
• Introduce readers to streetwear and related styles
• Explain fashion trends and cultural developments
• Provide useful style and clothing information
• Give emerging and independent brands greater visibility
• Help readers discover and compare products
• Separate useful information from marketing hype
• Celebrate urban fashion, creativity, individuality, and self-expression

Ultimately, our goal is to build a useful and trustworthy destination for people who are curious about urban fashion and streetwear.

Contact Us About Editorial Issues

If you believe an article contains inaccurate, outdated, or misleading information, we welcome feedback.

When contacting us about an editorial issue, please include the relevant page and explain what information you believe should be corrected. Supporting information or reliable sources are helpful when available.

We review reported issues and make corrections or updates when appropriate.

For general questions, corrections, or other inquiries, please visit our Contact page.